Enter New Markets with Your Eyes Open
Context intelligence programmes for expansion teams, corporate strategy leads, and investors moving into Africa and other emerging markets.
Market entry plans fail more often in execution than in analysis. The data was usually right. What was missing was a clear reading of who decides, how power flows, which systems can be trusted, and which assumptions from headquarters simply do not hold.
MAPS Integration
This programme — including our flagship Leading Beyond the Map — gives expansion teams and investment committees a structured way to read a target market before committing capital, people, and reputation to it.
Key Outcomes
By the end of the programme, participants will be able to:
- Apply the MAPS Framework to any target market
- Identify formal and informal authority structures before market entry
- Map power and influence flows in a target ecosystem
- Distinguish system signals from social-trust signals
- Build a market-entry plan that accounts for context, not just strategy
Who is it for?
- Corporate expansion and country-entry teams
- Private equity and venture investors with African or emerging-market portfolios
- Boards preparing for cross-border investment decisions
- Strategy leaders scoping new geographies
Format
Hybrid — in-person intensives combined with virtual cohort sessions
Duration
Five phases, typically delivered over 8–12 weeks
Audience
Executive teams and investment committees
Optional Add-on
In-country MAPS diagnostic for a specific target market
Seamless Process and Great Results.
We stay ahead of curve, leveraging cutting-edge are technologies and strategies to competitive
