Hello, I am Catherine Jura Sentamu
Founder/ Strategic Director
Catherine Jura is the founder of Edify Learning Forum Africa (ELFA) and the architect of the MAPS framework. Based in Calgary, Canada, she has spent her career designing and managing organisational learning processes across the African continent - with a specific focus on helping teams understand the contextual forces that shape every organisation, market, and partnership they enter.
Work experience
Her work is built around a core conviction: that training which does not account for context does not stick. Through ELFA, she has developed a body of practice that moves beyond generic skills training to create real, measurable behaviour change in teams operating in Africa's most complex environments.
